Privacy policy

Privacy Policy

Last updated: October 18, 2026

UMP-US is an online retail store operated by Big Fat Red Dog LLC ("we," "us," or "our"). We operate this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
Communications with us, including the information you include when sending a customer support inquiry.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage them to provide technology or other services and when they collect or process personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes.

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to:

Process payments and fulfill orders.
Remember your preferences and items of interest.
Send notifications related to your account or orders.
Process purchases, returns, exchanges, and other transactions.
Create, maintain, and manage customer accounts.
Arrange shipping and delivery.
Facilitate returns and exchanges.
Enable customer reviews where available.
Customize and improve your shopping experience, including product recommendations.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including sending marketing communications by email, text message, or postal mail, and displaying advertisements on our website or other websites.

These advertisements may be based on products you have purchased, items added to your cart, or other interactions with the Services.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide secure payment and shopping experiences, detect and investigate potentially fraudulent or illegal activity, protect public safety, and secure our Services.

If you create an account, you are responsible for keeping your login credentials secure. We recommend that you do not share your password or account access information.

Communicating with You

We use personal information to respond to customer inquiries, provide support, communicate about orders, and maintain our customer relationships.

Legal Reasons

We may use personal information to comply with applicable laws, respond to valid legal processes, investigate potential violations of our policies, participate in legal proceedings, and protect our rights and the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy.

These circumstances may include:

Service providers: Shopify and vendors that provide payment processing, IT management, data analytics, customer support, cloud storage, order fulfillment, and shipping services.
Business and marketing partners: Third parties that help us provide marketing services and advertising. For example, Shopify may support personalized advertising based on your interactions with our store and other merchants.
At your direction: Third parties when you request, direct, or consent to information sharing, such as for shipping or social media integrations.
Affiliates: Entities within our corporate group, if applicable.
Legal and business purposes: Parties involved in business transactions, legal proceedings, compliance requests, or the protection of our Services and rights.

Depending on where you reside, you may have the right to opt out of certain disclosures for targeted advertising.

You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.

Our business and marketing partners may process information in accordance with their own privacy notices.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.

Information you submit through the Services may be transmitted to Shopify and third parties located in countries other than your country of residence.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store and other merchants.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise rights concerning Shopify's use of that information.

For more information, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you visit websites not affiliated with or controlled by us, we encourage you to review their privacy policies and terms.

We are not responsible for the privacy practices, security, accuracy, or reliability of third-party websites.

Information you share through public or semi-public platforms, including social media services, may be visible to other users and third parties.

Our inclusion of third-party links does not necessarily imply endorsement of those platforms or their operators.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take the security of personal information seriously.

However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be secure. We recommend avoiding unsecured communication channels when sharing sensitive or confidential information.

We retain personal information for periods appropriate to the purposes for which it was collected, including:

Maintaining customer accounts.
Processing and fulfilling orders.
Providing customer support.
Complying with legal and regulatory obligations.
Resolving disputes.
Enforcing applicable agreements and policies.

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Rights and Choices

Depending on where you reside and applicable law, you may have certain rights concerning your personal information.

These rights are not absolute and may be subject to legal exceptions.

Right to Access or Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of your personal information in a portable format or request its transfer to another party, where applicable.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on applicable law, you may have the right to opt out of the sale or sharing of personal information or its processing for targeted advertising.

You may submit applicable requests through our Data Sharing Opt-Out page.

If you visit our website with the Global Privacy Control (GPC) preference signal enabled, we will treat that signal as an opt-out request for your browser or device where required and supported.

Where we can associate the device with a Shopify account, the opt-out request may also be applied to that account.

Learn more about GPC at globalprivacycontrol.org.

Other than Global Privacy Control, we do not recognize other browser "Do Not Track" signals.

Marketing Communications

You may unsubscribe from promotional emails at any time using the unsubscribe link in those communications.

Even if you opt out of promotional messages, we may continue sending transactional communications, including order confirmations, shipping updates, and account notices.

Exercising Your Rights

You may exercise applicable privacy rights through the options provided on our website or by contacting us at store@bigfatreddog.com.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests.

Where permitted by law, you may designate an authorized agent to submit requests on your behalf. We may require appropriate proof of authorization and identity verification.

We will respond to privacy requests within the timeframes required by applicable law.

Complaints

If you have concerns or complaints about how we process personal information, please contact us at store@bigfatreddog.com.

Depending on applicable law, you may have the right to appeal certain decisions concerning your privacy requests or submit complaints to an appropriate regulatory authority.

International Transfers

Although UMP-US currently serves customers within the United States, Shopify and certain service providers may process or store personal information in other countries.

By using the Services, your information may be transferred, stored, or processed outside the United States, subject to applicable legal requirements.

Where required, transfers of personal information from the European Economic Area or United Kingdom will rely on recognized legal transfer mechanisms, such as the European Commission's Standard Contractual Clauses or applicable UK equivalents, unless another lawful transfer mechanism applies.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, operational requirements, legal obligations, or regulatory developments.

When we update the policy, we will post the revised version on our website and update the "Last updated" date.

We will provide additional notice when required by applicable law.